How to Get Your Virtual Tour on the First Page of Google’s Search Results

Have you heard the term “Search Engine Optimization” (or its acronym SEO)? Ever wondered how it works and why it matters? SEO is an important component of the online marketing you do for your listings because it helps your homes show up higher in search engine rankings.
First, a little background on some important changes to […]

The Key to Being a Successful Real Estate Agent in a Down Market? Specialize.

I just read a recent blog post by Seth Godin, speaker and author of such best-selling marketing and business books as The Dip, Purple Cow, and Meatball Sundae. His post, entitled “Advice for real estate agents (quit now!)“, made several good points about  how there is a tremendous opportunity now for agents who are willing […]