Have you heard the term “Search Engine Optimization” (or its acronym SEO)? Ever wondered how it works and why it matters? SEO is an important component of the online marketing you do for your listings because it helps your homes show up higher in search engine rankings.
First, a little background on some important changes to […]

Filed under: Websites, Virtual Tours, Real Estate, General on March 5th, 2008 | No Comments »

I just read a recent blog post by Seth Godin, speaker and author of such best-selling marketing and business books as The Dip, Purple Cow, and Meatball Sundae. His post, entitled “Advice for real estate agents (quit now!)“, made several good points about  how there is a tremendous opportunity now for agents who are willing […]

Filed under: Real Estate, General on March 4th, 2008 | No Comments »

Recently it seems we have all been bludgeoned by the various news outlets touting how unstable our industry is. Sub-prime rates this…consumer price index that…tales of foreclosure market misery and economic instability all collide together to paint a very dismal picture for Realtors and consumers.
Personally, I spend the majority of my time every week out […]

Filed under: Real Estate on December 10th, 2007 | No Comments »

As a REALTOR®, when it comes to securing a listing we all start to look the same. We offer similar commissions, newspaper placement, MLS access, etc. We all know that, more times than not, what a listing decision is really based on is the relationship between Mr. and Mrs. Homeowner and You. Do they “click” […]

Filed under: Leadership, Real Estate on October 22nd, 2007 | No Comments »

Fresh from a trip to New York to attend the RIS Media Leadership Conference last month, I was disappointed to see how little cohesiveness there seemed to be among industry leaders. Technology really seems to be throwing a curve ball into everyone’s marketing strategies. “Who Moved My Cheese” is a book that was published, what, […]

Filed under: Conferences, Real Estate, General on October 12th, 2007 | No Comments »

“Today’s consumer doesn’t care about you. All they care about is what’s in it for me. In fact, research on Web visitor behavior consistently shows that if you put your picture on your Web site up to 50% of your visitors will leave your site. The younger the person is, the more likely he or […]

Filed under: Real Estate, General on March 19th, 2007 | 4 Comments »