Ok, so here we go again. For anyone reading this blog you will notice that there has been a fairly substantial gap between this post and the last…5 months to be exact. No, we have not given up. But boy, did we ever underestimate how much of a commitment is required to be good bloggers! Nevertheless, we have been busy, and while on our blogging hiatus, we have learned some things about how to host a blog which we would like to share with you.

First, we needed to understand why we wanted a blog in the first place and to define a core message. We are a company that has stayed on the cutting edge of Internet technology and saw blogging as a trend that wasn’t going away anytime soon. We wanted to embrace that trend and join the discussion.

Next we had to determine who was going to write it. after a little thought, we decided that EVERYONE should. We discovered that internal time management is huge when delegating who is going to write posts. It became clear that it can’t fall to one or two people, otherwise you will start to see five month gaps like we did. Now this seems obvious, but of course hindsight is always 20/20.

Perhaps one of the biggest things we needed to grasp is that blogging is about engaging in conversation, not just stating facts. In order for this to be a true blog for our customers and those in the real estate industry, we need to write content that is filled with thoughtful writing and opinions.

All in all, we decided that this is our blog, but we want this to be about you. This is about the brokers & agents on the front line and in the trenches of an industry quickly seeing technology changing the way they do business. So, in the future we will do our best to bring you thought provoking posts directly related to the conversations and concerns that we hear each week while we’re out talking to those in the real estate industry. Take a minute to post a comment here to tell the world what you think, or what your experience has been. Hopefully, we will all learn a better way to service our clients and bring value to our industry.

Posted by: Chris Moll, Account Executive on October 4th, 2007 | Filed under: General